Q2: Should a business have a series on Periscope or be more spontaneous with their broadcasts? #InsiderChat /BhXAbxRMuP Q2: Should a business have a series on Periscope or be more spontaneous with their broadcasts? Meaning that while Periscope might be the best option for live-streaming, the real trend to watch is the live-streaming landscape as a whole. While it can be easy to get whipped up into Periscope-mania, Sunny reminds us that the platform is secondary to the medium. Live-streaming and tweeting go hand-in-hand, so the ability to do both seamlessly is not to be downplayed.Ī1: is more established, BUT focus on live streaming instead of specific platforms. While the purchase by Twitter is one of the key reasons its reach has ballooned, another valuable side-effect of the acquisition is the robust integration it has with Twitter’s already entrenched and established distribution network. Jacob Warwick points out another great benefit of Periscope namely that it is owned by Twitter. Especially when it comes to broadcasting, knowing you have a large pool to draw from is the top consideration.Ī1) is really closely connected with In my experience, it's easier to develop a more popular stream #InsiderChat The argument that Periscope is the best because it’s popular might seem circular, but it’s definitely not. ![]() When it comes to social platforms, audience size and reach trumps nearly every other factor. Vincenzo makes a very simple yet valid case for Periscope. If you are looking to reach a broader audience, right now, is how #insiderchat Q1: Why invest in Periscope over other live streaming apps like Blab, Meerkat and others? #InsiderChat /tsF2EDVIb1Īs I already mentioned in the previous section, Periscope is the clear front-runner in the live-streaming race, but I was curious what my guests and participants thought about the specific reasons to choose Periscope over the myriad of other platforms.Ī1: Periscope is being picked up by the masses. Q1: Why invest in Periscope over other live streaming apps like Blab, Meerkat and others? In this chat they shared actionable pro tips on how to be compelling with live-streaming on Periscope. This month’s #InsiderChat featured two leaders in the live-streaming industry: Vincenzo Landino is the Founder/CEO of Landino Marketing, as well as a course on how to master livestreaming in 15 days and Sunny Lenarduzzi a video blogger, social media marketing consultant and TV host. While Periscope has (arguably) won since it’s owned by Twitter and therefore can tap into its ecosystem easily, the real story here is that live-streaming as a trend is here to stay and which channels you’re using comes secondary. In particular, there were three stand-outs that were poised to duke it out for the top spot: Meerkat, Blab and Periscope. Livestreaming isn’t new, but the ability to do it so easily and build off your audience on others networks is what’s different. Much of the preliminary buzzing around this new communication medium was the wealth of new platforms and apps that seemed to spring up almost overnight. What I can now safely say is that the initial hype was well-deserved. Knowing this about myself I try and temper my optimism with a period of healthy skepticism and earnest exploration.Īfter my original excitement regarding live-streaming, I took a step back and waited to see how this new form of communication matured. I have always been quick to get excited about a new social platform as it emerges.
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